To increase business productivity, detect current management problems and attract new customers, most business owners and team leaders use various performance measurement tools. These tools help develop successful business strategies and increase the level of revenue. One of the most powerful and popular strategic management frameworks was introduced in 1996. The developers of this system Robert Kaplan and David Norton named their creation Balanced Scorecard. Many business gurus consider this system to be very helpful, because it helps evaluate personal and group performance of the personnel and company as a whole. This business management tool is connected to strategic planning and suggests methods for increasing business efficiency.To use this framework for the benefit of your own enterprise, you need to understand the basics of its functioning and implementation. First of all, you need to remember that Balanced Scorecard is a complex system that has several specific aspects you have to learn and understand. The implementation of BSC requires having special knowledge, otherwise you may waste your time and money. Once you decide to implement performance measurement framework, you need to choose the right business strategy. This is one of the main keys to the successful implementation of the BSC framework. The choice of strategic plan depends on several factors, as sphere of business you operate in, current business productivity, targeted goals, etc.Each company consists of a particular number of employees responsible for performing various business tasks. Since all members of the team unite their forces for the achievement of a single goal, make sure your personnel is aware of the essence of this framework and therefore is ready to perceive and use it. People must understand their role in the implementation of the new system. It can take some time until you see the first results, thus make sure your personnel realizes possible challenges and is ready to face them.Balanced Scorecard offers four perspectives for balanced and comprehensive business performance evaluation. This means, you will have to review your business in accordance with these perspectives. Though financial aspects play an important role in business management, you should not neglect the role on non financial indicators. BSC offers three non-financial aspects you need to evaluate to get the real picture of your company’s performance. Each perspective is measured by a particular set of key performance indicators (KPIs). Choosing suitable KPIs may be difficult. However, you will simplify this process by adopting ready to use templates. By surfing the Internet you will find KPI templates created for various industries.When creating a scorecard you need to keep in mind the actual goals of your organization. All steps related to BSC implementation should be thoroughly though over. You need to have a detailed and well-thought plan. In order to make timely and accurate improvements you need to monitor the received data on regular basis. Balanced Scorecard should be introduced at all business levels and become an essential part of your company’s philosophy.
“Power to the Consumer” and if your business isn’t giving them the power, they are going to take it. And when they do they are going to take your power and all their patronage to your competitor. Rather than being powerless, why not leverage new technology to empower them, and promote profit? Sound like a plan? Okay so, let’s talk about moving more products without alienating your personal tech driven patrons, and what will happen if you don’t.The first thing you need to remember is those old days of bundling trickery, or luring your customer in and using pushy sales tactics in an attempt to prevent your customers from comparison shopping are all over. That cheese has been moved and if you try to use such strategies, the trap has been set, and your future sales are DOA. Recently, there was a funny Dilbert Cartoon where one character admitted that his business products really only appealed to consumers who didn’t comparison shop. Meaning they were over priced and inferior, but they still sold enough to continue their product line.Okay so that’s funny, but why not stop and think for a minute – are you still trying to sell over priced goods in this day and age of smart phones, iPhones, and iPads where everyone has instant information, and it growing more robust every day? One article recently in the Wall Street Journal suggested that Apple could produce as many as 45 million iPads in 2011, and that’s just one company, not considering all the clones, knock-offs, and competing brands. Most of these devices are perpetually connected to the Internet, and thus, to all your competitors as well.Obviously, I am not here to tell you how to run your business, and you most likely know more about your industry than I, however it hardly matters what sector you are in, because if you are selling any type of product the same rules apply. It’s like Adam Smith’s “Wealth of Nations” comment that efficiency in free-markets occurs best when both buyer and seller have complete knowledge. Right now these new technologies are bringing all that forward.Now the question is; are you ready to compete, and use these technologies to your advantage, or are you going to fight it to the death of your business. Do your products only appeal to those who don’t comparison shop – that strategy is DOA. Indeed, I hope you will please consider all this and think on it.
The internet has diversified business opportunities. Affiliate marketing is one of the available business models. In this model, an affiliate endorses the products and services of another company for a commission. This is an easy, low-cost method to setup a business. However, a vast majority of entrepreneurs prefer to start from scratch by creating their own products and services.The idea is a good one, but demands higher startup investments and a bit of research. Here’s a short guide on business product creation.1. Outline your Goals: The creation process starts with outlining your business goals. This initial planning process proves beneficial in the long run. It allows you to balance proposals and projections with the available resources effectively. It helps outline varied sources from which you can generate income for your plan. A SWOT analysis is a must for every new venture irrespective of the merchandise you specialize in. A SWOT analysis allows an organization to pinpoint its strengths and weaknesses and identify external opportunities and threats. It also helps understand current marketing trends.2. Involve Customers in Product Creation: Customers are king. You may have a great idea for a product, but it will be of no use if it is useless to your customers. The secret to perfecting the development process involves including potential customers in it. Prepare a survey or list of interview questions. Visit local stores (similar to your business) and ask people to fill out the forms. The answers will give you more information about the product they are looking at and their expectations. It also gives you cues of the features that will render your product successful.3. Create a Prototype: After you have outlined your business goals and collected consumer opinions, you should proceed to create a prototype. This prototype serves as the basic version of the product. Hence, it need not be very expensive or perfect. In fact, it is weapon to test customer response. Based on the findings, you can iron out product and technical issues in the versions to follow.4. Screen the Product: Sell the prototype to your customers. Observe how your customers respond to it, how they use it, features they like and aspects they don’t like. Compare expected response with the actual result.5. Fix Gaps: This is the stage of perfection. The comparison gives you a deeper insight into the flaws of the product. Use the information to improve your current prototype and shape your marketing strategy.Besides, the steps mentioned above there are a few other tips to keep in mind. Customer criticism should be taken positively. You should not underestimate a competitor. Instead, compare your product with that of your competitors to test how it matches them in quality and features. Employee suggestions are crucial. One should also keep in mind the constant technological changes and updates.There are ready product creation systems to create, test and launch business products on the web. The combines human resources and information technology to design an expert product that will fare well in the market.